KATEGORIA PRODUKTÓW W JEDNOSTKACH HANDLOWYCH
Journal Title: Logistics and Transport - Year 2006, Vol 2, Issue 1
Abstract
Category management is a new trend in logistics and marketing. It become a real challenge for a top management. The essence is in having adequate information about a client and from a client. The category process, including segmentation, is a chance for a company to higher customer service level, cost reduction and making higher profits.
Authors and Affiliations
Agata Kobyłt
Keywords
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