Key Elements of the Strategic Potential of an Enterprise
Journal Title: Бізнес Інформ - Year 2014, Vol 9, Issue 0
Abstract
The article analyzes the nature and content of the concept of \"strategic potential of the company, \" and identifies its features. In scientific works of domestic and foreign scholars on the theory of strategic management such strategic potential elements are often singled out: resources, functions and processes of the enterprise, staff competence. Also there is a control system, image and corporate culture. This decomposition is related to the search of sources of competitive advantage and long-term performance of the enterprise. So, if before the success of the company in the market was defined by the availability of the required material resources, the current economic realities define knowledge as the most valuable resource, and managerial competence - as a necessary condition for strategic development. A special place in the study of the strategic potential of the company goes to the concept of flexibility. It gives the dynamic nature of the strategic potential of the company, reflecting its ability to change in response to changes in the environment. Such key elements of the strategic potential, as: managerial competence, flexibility, organizational structure, strategic position of the company, the ability to provide production and technological efficiency were grounded.
Authors and Affiliations
Iryna Otenko, Oleksandr Danevych
Keywords
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