Key Factors and Principles of Socially Responsible Consumption
Journal Title: Бізнес Інформ - Year 2015, Vol 2, Issue 0
Abstract
The article is aimed to study the determinants of socially responsible consumption and to elaborate a conceptual model of socially responsible consumer, while taking account of their contemporary classification and architectonics. In the article, key factors of socially responsible consumption, their structure and the basic functional characteristics are identified. A model of socially responsible consumer, taking into account the key factors and trends, has been elaborated. The basic sustainable structural characteristics of model of the socially responsible consumer have been disclosed, consisting of green (organic), ethical, sustainable, rational and limited consumption. On the basis of international data, contemporary trends in the socially responsible consumption have been researched.
Authors and Affiliations
Lidiia Pogorila
Keywords
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