Key Strategies of Green Bed And Breakfast Operations Management: A Case Study of Southeastern Taiwan
Journal Title: International Journal of Humanities and Social Science Invention - Year 2017, Vol 6, Issue 3
Abstract
This study investigated key strategic factors of green bed and breakfast operations management. Research methods employed in this study included a literature review, in-depth interviews, the Delphi method, and questionnaire surveys. First, a literature review was conducted. Based on a summary of key strategic factors influencing the operations management of green hotels, a first round of questionnaires for scholars, experts, and businesspersons related to the field of green hotels was designed and implemented. Expert consensus was determined based on the responses to the first questionnaire survey, and by making appropriate revisions, the second round of questionnaires was designed. The main objective of the second round of questionnaires was to determine key strategic factors influencing operations management in green hotels and use them as evaluation criteria to design an analytic hierarchy process (AHP) questionnaire. The results in this study showed that in order of decreasing importance, the key strategic factors influencing green hotel operations management included energy saving measures, green procurement, organic foods, environmental education, green building, and green social responsibility.
Authors and Affiliations
Ming-Kuei Chien
Keywords
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