Концептуальная метафора : универсальность или идиосинкатичность?
Journal Title: ACTA POLONO-RUTHENICA - Year 2004, Vol 1, Issue 0
Abstract
The subject of the article is the widespread in the contemporary linguistics (and also Slavo nic studies) theory of the conceptual metaphor, initiated by the American researchers G. Lakoff and M. Johnson in the eighties of the twentieth century. Analyzed are the most important me thodological assumptions of this branch of linguistics, those peculiarities of the description of the linguistic material that contemporary linguistics owes to the cognitive (and interpretational, to be precise) perspective of sign systems. The author focuses on one of the postulates of the cognitive theory of metaphors, namely on the postulate of universality, challenging its abso- lute character. The most particular subject of analysis on the part of the author is connected with the factors of realization of conceptual metaphors in the linguistic communication: discursive, cultural-cogniti ve, situational and linguistic ones.
Authors and Affiliations
Aleksander Kiklewicz
Реализация когнитивных мотивов в русских и польских названиях банковских вкладов
The paper attempts to identify the most frequent cognitive motives used in nomination of Russian and Polish deposit accounts. The aim is also to state differences between Russian and Polish such kind of business communic...
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