KURUMSAL KİMLİK TASARIMI BAĞLAMINDA WEB TASARIMININ DİJİTALLEŞME SÜRECİNDE KİMLİK SORUNSALI VE SÜRDÜRÜLEBİLİRLİLİK
Journal Title: The Turkish Online Journal of Design, Art and Design (TOJDAC) - Year 2012, Vol 2, Issue 2
Abstract
The visual element of the Internet, which can distribute message to the mass, web design, at the end of the interaction it created on the receptive mass should be suitable to the aim and the style of the institution. Web designer and programmer should produce designs and software unique to the identity of the institution. Web sites that are ready made are far from being authentic and professional. Web sites are prepared in accordance with to the visual satisfaction to the institution that demands it, rather than the inclination of the clients or the visitors using them. This is an extremely wrong attitude. A professional web site should be prepared according to its aim. It should be functional, shouldn’t include unnecessary and improper items. An effective web design interface can be recognized clearly and consistently by the target group. The sustainability of the institutional identity design in the process of digitalization can materialize by protecting the factors that form the resource and values that are unique to the design while using them. The reason of being unqualified is not being able to have a good relation between web design interface design and sustainability in the process of visual identity design. The most important supplementary that forms the web design interface, typeface will be shaped with examples on the need of using it appropriate and in place. As a sample research that different aspects of a design can be detected relational screening model has been adapted. In this study, it is aimed that a new model is submitted to digitalization, with sustainability approach and by protecting the values of web design, which is included in visual identity design that is a part of institutional identity design, as the extension of identity in the Internet environment. With the model that is aimed to be submitted steps to solve to the problems of typography concord and identity towards progression are meant to be taken. It also aims to create an integrity by making the design more qualified and with to increase sensibility by schematic and social responsibility.
Authors and Affiliations
Dide Akdağ Satır
Keywords
Related Articles
- EP ID EP119696
- DOI 10.7456/10202100/007
- Views 134
- Downloads 0
AN ANOTHER WAY OF RE-DESCOVARING THE WORLD AGAIN; CUBISM
Conception of art of cubism started with the definition of Apollinare as ‘Small Cubes’to a painting of Braque. Art became completely independent and starting of this independency can be explained with the definition of o...
OPPORTUNITIES OF NEW MEDIA: SEMANTIC WEB
Everything has a text format for individuals. These texts are being transferred to the destination with the communication process and during this transfer process channel or media is important. In this study, during comm...
THE ANALYSIS OF ENVIRONMENTAL EFFECTS ON THE DESIGN AND PRODUCTION OF ARTS IN USE, BASED ON PRINCIPLES OF HUMAN GEOGRAPHY (CASE STUDY: IRANIAN CARPET)
The main topic of this article is recognition and analysis of influences of "Arts in use", as a human phenomenon (from a geographical viewpoint) and one of physical manifestations of culture ( from the environmental view...
THE INVESTIGATION OF THE ROLE OF COHESION AND REUNIFICATION OF ACHAEMENIAN WITH LOCAL NOBLES IN THE ART OF ACHAEMENIAN IN CENTRAL ASIA
Although the achaemenians were composed of many various lands and ethnics along with different cultural affairs in their own vast and sophisticated territories but they could display the most outstanding art with specifi...
ÜNİVERSİTELERİN KURUMSALLAŞMASINDA GÖRSEL KİMLİK SORUNU VE GÖRSEL KİMLİĞİN İMZASI; ÜNİVERSİTE LOGOLARI
Kimlik kavramı toplumun sosyal sisteminin en temel ve önemli kökenini oluşturmaktadır. Kimlik, bireylerin olduğu gibi kurumların da kültürel, sosyal konum ve statülerinin karşılığı olan çok boyutlu, inanç, tutum, değer y...