Language signs of culture as value markers in «Zhinka» magazine
Journal Title: Мова і міжкультурна комунікація - Year 2017, Vol 1, Issue
Abstract
The article represents the main language signs of culture in «Zhinka» magazine, that are differentiated on onims and common names, linguo-subjectial and linguo-psychological markers which are associated with the world of art, ethnic, industrial, everyday culture. Among the language signs of culture singled markers of global knowledge, the level of philosophical understanding of the world and informatively filled signs which are typical for national community for certain time of its history, for a particular socio-cultural group, for discourse. It is pointed out that the word’s gaining of cultural sign status is connected with its socialization, i.e. increasing of additional semantic component – cultural information in the broad sense. A word as a sign of culture always has certain associations, i.e. secondary plan of expression. Exactly through such verbalizators of senses, one of the main functions of language – cumulative function is realized. Thus, the word with cultural information has a cultural connotation that is the result of strengthening of certain aspects of value on the basis of associative signs and axiological content of the language unit. Сultural connotations can be expressed by means of the words, phrases, phraseological units, sentences (aphorisms), texts. Thanks to typical linguistic signs the type of culture they represent may be recognized. In megatext of the language of «Zhinka» magazine the signs of culture are most clearly manifested in the titles of publications, names of rubrics, onims and other markers. The use of units with cultural connotationis specified with value orientation aimed at the linguo-cultural consciousness in a certain period of time. Such units always activate subjective, figurative, evaluative associations.
Authors and Affiliations
Myroslava Volodymyrivn Mamych
Keywords
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