Levelling Marketing and Sales at an Enterprise
Journal Title: Бізнес Інформ - Year 2013, Vol 9, Issue 0
Abstract
The goal of the article is to study the category mechanism of the "levelling marketing and sales" notion, which is widely used in practical activity and insufficiently reflected in theoretical works. The article conducts a comparative analysis of foreign and domestic views on definition of the "sales funnel" notion as a methodical approach when planning marketing at an enterprise. It studies main stages of building up the sales funnel. It pays significant attention to describing the "lead" notion, its types, classification and generalisation as one of the stages of building up the sales funnel. The prospect of further studies in this direction is theoretical substantiation of expediency of the use of the sales funnel when planning marketing. The considered methodical approach allows generation of leads with the prospect of formation of target groups, plan communication measures and control the process of their realisation and backward reaction.
Authors and Affiliations
Nataliya Solomyanyuk
Keywords
Related Articles
- EP ID EP120754
- DOI -
- Views 82
- Downloads 0
Analysis of the System of Planning Budget Expenses in Ukraine
The article conducts analysis of specific features of the structure and dynamics of budget expenses and reveals that the system of budget planning requires realisation of measures of further perfection, directed at estab...
Trade Co-operation of Turkey with European Union: Eurointegration Context
The article considers trade co-operation of the Turkish Republic and European Union in the context of eurointegration of Turkey. It provides the chronology of development of political, economic and social relations of th...
Financial Stability and its Support in the Financial Sector of Economy: International and National Context
The article focuses on an insufficient number of studies of issues of stability of the financial sector of economy. It defines financial stability as a property of this sector to perceive and oppose to exogenous factors...
The Accounting and Reporting Aspects of Monetization of the Gaming Industry Products with the Use of Electronic Money
The article is aimed at elaborating theoretical foundations and developing the practical instrumentarium for accounting and reporting treatment of monetization of the gaming industry products with the use of electronic m...
Improving the System of Integrated Environmental Monitoring of Ukraine Regions
This article discusses the current state of environmental monitoring, analyzes current environmental problems, the question is raised about the appropriateness of \"green \" energy in the form that it has now. T...