LINGVO-CREATIVE ACTIVITIES ON THE CREATION OF MODERN MYTHS
Journal Title: Δόξα / Докса. Збірник наукових праць з філософії та філології - Year 2016, Vol 2, Issue
Abstract
Modern linguistic processes which determine their creative and stereotypical characteristics are discussed in the article. The creative properties of language in modern conditions are used to create mythological elements. Modern scientific and philosophical understanding of stereotype consists of items such as binary-performance, inconsistency, standardization of schematism, symbolism, emotion, flatness, stability and many others. It should be noticed that the reason for the above mentioned elements, scientists see in mythology. That is why we can be regarded as a manifestation of stereotyping of social consciousness, the presence of a large number of myths in various areas of public life (trade, advertising, internet, politics, etc.). Thus, we can say that what is called the «lingvo-creative» activity, is actually the process of intellectualization of human activity and masses, its transitioninto the creative activities. The result of lingvo-creative activity is the creation of modern myths. Most researchers basically believe that it is a negative phenomenon that requires regulation.
Authors and Affiliations
Nataliia Rybka
Keywords
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