Linking Product Line Strategies to Competitive Advantage
Journal Title: SEISENSE Journal of Management - Year 2019, Vol 2, Issue 4
Abstract
Purpose-This study examines the relationships between product line strategies and competitive advantage in Nigerian foods and beverages industry. Design/Methodology-Data were obtained from a sample of 278 employees choosing from 8 companies in the foods and beverages industry located in north-eastern Nigeria using a self-administered questionnaire. Pearson's correlation and Multiple regression were conducted in the data analysis. Findings-Findings of the research revealed that all four hypotheses were supported signifying that product line strategies have significant effects on the competitive advantage of foods and beverages companies in Nigeria. Practical Implications-The study combined the dimensions of product line strategies to determine optimal product line in the food and beverages industry. It provides the decision makers of food and beverages firms in Nigeria with a guide for determining the blend of product line strategies to adopt in order to gain competitive advantage. It also served as a guide to potential investors in the food and beverages industry to make an informed decision that can strategically improve the efficiency and effectiveness through its advocacy on reforming product line strategies.
Authors and Affiliations
Ismaila Abubakar, Haruna Isa Mohammad
Keywords
Related Articles
- EP ID EP619428
- DOI 10.33215/sjom.v2i4.166
- Views 49
- Downloads 0
Impact of Corporate Social Responsibility on Job Attitudes: Job Satisfaction and Organizational Commitment of Banking Sector Employees of Pakistan
The study is conducted to highlight the employees’ perspective of CSR in the banking sector of Pakistan and its impact on their job attitudes: job satisfaction and organizational commitment. Primary data were collected f...
Defining and Measuring Professionalism in Professions of Service Sector.
The purpose of this paper is intended to measure the degree of professionalism in the professions like doctors, professors, lawyers, librarians, and advertisers. The study will measure the level of professionalism among...
Conceptual Framework of Relationship between Human Resource practices and Employee Turnover Intention.
A high turnover costs can have significant impact on company. Turnover intention has attained substantial consideration in last few decades and has been comprehensively studied because of its deep implications towards to...
Transformational Leadership and Organizational Performance: The Mediating Role of Organizational Innovation
The study is an investigation of transformational leadership impact on organizational performance; the mediating role of organizational innovation. The study revealed that organizational innovation has mediated significa...
Post-Merger Corporate Performance: A Case of NIB Bank Pakistan.
This study measures whether the mergers generate efficient, trustworthy and wide-ranging capital base for the bank that completely comprised mergers and to what range mergers of banks increase the confidence of the inves...