Linking Product Line Strategies to Competitive Advantage
Journal Title: SEISENSE Journal of Management - Year 2019, Vol 2, Issue 4
Abstract
Purpose-This study examines the relationships between product line strategies and competitive advantage in Nigerian foods and beverages industry. Design/Methodology-Data were obtained from a sample of 278 employees choosing from 8 companies in the foods and beverages industry located in north-eastern Nigeria using a self-administered questionnaire. Pearson's correlation and Multiple regression were conducted in the data analysis. Findings-Findings of the research revealed that all four hypotheses were supported signifying that product line strategies have significant effects on the competitive advantage of foods and beverages companies in Nigeria. Practical Implications-The study combined the dimensions of product line strategies to determine optimal product line in the food and beverages industry. It provides the decision makers of food and beverages firms in Nigeria with a guide for determining the blend of product line strategies to adopt in order to gain competitive advantage. It also served as a guide to potential investors in the food and beverages industry to make an informed decision that can strategically improve the efficiency and effectiveness through its advocacy on reforming product line strategies.
Authors and Affiliations
Ismaila Abubakar, Haruna Isa Mohammad
Keywords
Related Articles
- EP ID EP619428
- DOI 10.33215/sjom.v2i4.166
- Views 40
- Downloads 0
The Relationship between Ownership Structure and Capital Structure
Objective – The main objective of this study is to measure the relationship between ownership structure and capital structure by using the chemical sector of Pakistan. Design – This study is used the panel data and retr...
Defining and Measuring Professionalism in Professions of Service Sector.
The purpose of this paper is intended to measure the degree of professionalism in the professions like doctors, professors, lawyers, librarians, and advertisers. The study will measure the level of professionalism among...
Industry-Level Disparities in Antitrust Enforcement
Purpose- The purpose of this study is to analyze whether an increase in the concentration of industry causes an increase in the level of the Department of Justice Antitrust Division (DoJ)’s antitrust enforcement within t...
Social Media, External Prestige and Students’ Attitude towards Postgraduate Enrollment
Purpose- This paper aimed to determine the conditional effect of University reputation on the indirect process of external prestige on the relationship between social media and students’ attitude towards postgraduate enr...
Japanese Model of Supplier Development
Abstract