Local radio ownership in Bulgaria: a social network analysis
Journal Title: Jaunųjų mokslininkų darbai - Year 2013, Vol 40, Issue 2
Abstract
The purpose of the paper at hand is to apply social network analysis to a specific industry of the Bulgarian economy – the market for local radio programs. The local radio industry is appropriate for such analysis, as it seems to be dominated by a few large commercial radio chains. The performed investigation has proved this initial hypothesis as the analyzed network consists of six large sub-networks which form 60% of the total network. The paper is structured in five parts starting with a brief introduction followed by the theoretical background of the analysis, a description of the applied method, the data, and the empirical results. Suggestions for further research are included in the conclusion at the end of the paper
Authors and Affiliations
Aleksandar Todorov
Keywords
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