Loyalty in the Supermarket
Journal Title: BAR: Brazilian Administration Review - Year 2007, Vol 4, Issue 3
Abstract
Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups. Therefore, seven hypotheses have been proposed which might have an impact on loyalty groups. Based on discriminant analysis, the paper analyzes and discusses the data, and presents a conclusion that the more important variables on loyalty in the supermarket are affective commitment, satisfaction with its environment and value provided by supermarket experiences. Moreover, the results also indicated that the theoretical model achieved a variance in the loyalty construct of canonical R-squared = 0.78. It could be considered a good value to the final model. Final considerations and study limitations conclude the paper.
Authors and Affiliations
Vieira, Valter A. ; Damacena, Cláudio
Keywords
Related Articles
- EP ID EP40414
- DOI -
- Views 284
- Downloads 0
Differentiation of Municipalities in São Paulo State based on Constitutional Transferences and Income Tributary Taxes
This paper is part of a large study that combines several groups of municipalities in São Paulo State that are analyzed through multivariate statistical techniques. This study is intended to indicate whether the variabl...
Public policies on innovation and small businesses in a swinging economy
The purpose of this paper is to analyze the adequacy of public policies that support innovation in small businesses in a swinging economy, particularly in Brazil.1 In order to make our case for more adequate public polic...
Services Offshoring and Its Strategic Effects on Value Chains
This article’s main objective is to examine some known management theories under the offshoring point of view. It detaches some factors in existing theories and how they can be at risk in an increasing offshoring of ser...
Internationalization and Diversification Strategies of Agricultural Cooperatives: a Quantitative Study of the Agricultural Cooperatives in the State of Parana
This study investigates the impact of internationalization on the results achieved by agricultural cooperatives in the State of Parana, at the same time examining strategies for diversification of markets as well as div...
Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture
Virtual business communities (VBC) are virtual networks of people who share common interests and comprise online software platforms that enables the fast exchange of information, collaboration and business interactions....