Management of Formation of Individual and Corporate Social Capital in the Service Sector
Journal Title: Проблеми економіки - Year 2014, Vol 2014, Issue 2
Abstract
Aim of the paper is to present the results of the study manifestations and patterns of relationship of corporate and individual social capital in the service sector and the practical implementation of the mechanisms of formation of individual and corporate social capital in the traditional management functions. To identify the various manifestations of social capital and assess their organization, a sociological survey was conducted, which covers 118 employees of the firm "NADIA" (Ivano-Frankivsk). To define a set of management actions that are able to "run" the existing capacity of the social capital of the organization and enable productive properties of individual social capital was used the method of "brainstorming." To check on the influence of practice enhancing social capital on economic results of the organization was held large-scale project "Patriot firm." As a result, a system incorporating specific mechanisms for the formation of social capital in the traditional management functions. The implementation of this system in practice during the project "Patriot Company" gave a significant increase in economic performance of hotels and restaurants. Motivator enhancing individual social capital was the prospect of its conversion into other forms of capital, and this has prompted staff to build their own human, intellectual and social capital. The phenomenon of corporate social capital within the organization manifested in the form of cohesion and unity of the collective as a whole and solutions around specific projects. In the external environment, it appears as reputation of the organization, its recognition and commitment to customers.
Authors and Affiliations
Margaryta Boyko, Olena Grishnova
Keywords
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