MANAGEMENT OF MARKET EXPERIENCE IN FOODSERVICE
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2012, Vol 13, Issue 2
Abstract
Currently marketing and ways of managing are still developing in order to enrapture the customer. The key to success is the individual approach to guests at each stage of their stay. The price and the quality of the offered products and services, standardize. A company which offers the better quality is winning services, is able to establish good relations with customers and to take care of their positive experiences and satisfaction. The emergence of content management market experience is extremely valuable to service industries including catering.
Authors and Affiliations
Paulina Gajewska, Irena Szewczyk
Keywords
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