Management of marketing activites of industrial enterprises: economic and philosophical approaches
Journal Title: Економіка: реалії часу - Year 2015, Vol 3, Issue 19
Abstract
Economic and philosophical approaches to the management of marketing activity of industrial enterprise were investigated in the article; their interplay and mutual relationship were defined. That is why, there are three components for the success of the enterprise in the market turbulence, which existence and functioning should be ensured by "marketing philosophies" (management of marketing activities): strategic vision; market orientation; hard process of formation and selection of the best strategy with all the problems facing the industrial enterprise.
Authors and Affiliations
Anna Shymans’ka
Keywords
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