Management of marketing activites of industrial enterprises: economic and philosophical approaches
Journal Title: Економіка: реалії часу - Year 2015, Vol 3, Issue 19
Abstract
Economic and philosophical approaches to the management of marketing activity of industrial enterprise were investigated in the article; their interplay and mutual relationship were defined. That is why, there are three components for the success of the enterprise in the market turbulence, which existence and functioning should be ensured by "marketing philosophies" (management of marketing activities): strategic vision; market orientation; hard process of formation and selection of the best strategy with all the problems facing the industrial enterprise.
Authors and Affiliations
Anna Shymans’ka
Keywords
Related Articles
- EP ID EP581914
- DOI -
- Views 73
- Downloads 0
Standard systems for disclosure of companies information through sustainability dimensions to stakeholders
The article deals with the main systems of standard for disclosure of information on social, ecological and economic dimensions of sustainability in order to meet the information needs of stakeholders. The proposed appro...
The management improvement of the enterprises activity of viticulture and winemaking industry in the modern market of Ukraine
The analysis of modern market management experience in the leading countries was conducted. The necessity and rationality of adequate state intervention in agriculture were demonstrated. The main problems of agriculture...
Concession as a form of state-private partnerships: essence, the advantages and disadvantages of use
The essence of state-private partnerships and essence of concession as the most common form is considered. The essence of the concession mechanism and foreign practice of use of concession schemes is analyzed. The advant...
Practical aspects of non-finantional report’s audit
Stakeholders, that is users of non-financial reports from socially responsible enterprises, require guarantees of their credibility. In practice, auditors only express a modified opinion from non-financial reporting. An...
Verification of system reengineering business
In the article substantiates the formation of a system of monitoring indicators of industrial processes were observed. The method of determining the control points was discovered. Submitted content and study the flow of...