Management of Transaction Costs of the Opportunistic Behavior of the Enterprise's Staff on the Basis of the Concept of Internal Marketing

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Management of Transaction Costs of the Opportunistic Behavior of the Enterprise's Staff on the Basis of the Concept of Internal Marketing

Journal Title: Бізнес Інформ - Year 2016, Vol 5, Issue

Abstract

The article is aimed at developing a methodological support for reducing transaction costs of the opportunistic behavior of the enterprise's staff on the basis of the concept of internal marketing. The types and causes of opportunistic behavior of the enterprise's staff have been identified, providing for identifying the main ways to protect against opportunism; approaches to minimize the opportunism of the enterprise's staff have been substantiated on the basis of the concept of internal marketing and the transaction cost theory, that enables the enterprise to retain the most qualified and valuable staff; a methodical approach to minimize the manifestations of opportunism on the part of the enterprise's staff has been proposed, which in practice will reduce the transaction costs as result of the opportunistic behavior of the enterprise's employees and increase their satisfaction with the work.

Authors and Affiliations

Liudmyla Bazaliieva

Keywords

Methodical Going Near Determination of Bases of Providing of Reproduction and Comprehensive Development of Human and Labour Potential

In the article the role of improvement of terms of labour for the increase of efficiency of production and development is reasonable on this basis of human and labour potential.

EP ID EP123186
DOI -
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