Management of Transaction Costs of the Opportunistic Behavior of the Enterprise's Staff on the Basis of the Concept of Internal Marketing
Journal Title: Бізнес Інформ - Year 2016, Vol 5, Issue
Abstract
The article is aimed at developing a methodological support for reducing transaction costs of the opportunistic behavior of the enterprise's staff on the basis of the concept of internal marketing. The types and causes of opportunistic behavior of the enterprise's staff have been identified, providing for identifying the main ways to protect against opportunism; approaches to minimize the opportunism of the enterprise's staff have been substantiated on the basis of the concept of internal marketing and the transaction cost theory, that enables the enterprise to retain the most qualified and valuable staff; a methodical approach to minimize the manifestations of opportunism on the part of the enterprise's staff has been proposed, which in practice will reduce the transaction costs as result of the opportunistic behavior of the enterprise's employees and increase their satisfaction with the work.
Authors and Affiliations
Liudmyla Bazaliieva
Keywords
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- EP ID EP123186
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