Managerial Role in International Marketing Strategies
Journal Title: JOURNAL OF COMMERCE AND TRADE - Year 2007, Vol 2, Issue 2
Abstract
The marketer has to know that each and every country is having various marketing environment or social cultural political and even the legal. Comparatively it has to be so very clear that the international marketer is bound to hold on the recognization that every marketing environment differs from place to place as well as nation to nation than that of the same country state. It is also evident from the study the global business transactions have to be sound planned and objectives oriented in nature.
Authors and Affiliations
Dr. Ajay Jain
Keywords
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