Market Basket Analysis using Apriori Algorithm
Journal Title: International Journal of Innovative Research in Computer Science and Technology - Year 2022, Vol 10, Issue 3
Abstract
A Technique that check for dependency for one Data item to another is Association Rule which is an old Data mining approach. Which is used to identify the next product that might interest a customer. The Apriori Algorithm is applied in this for mining frequent products sets and relevant Association rule. With this algorithm we can use this for up-sell and also in cross-sell to show the Association rule with the help of the algorithm. These methods are widely used in global companies, so for the good understanding the companies used the methods to remain up to date that what customers demands with which products. The results helps the big retailers to identify a trend for customers buying patterns, which is very helpful information for the retailers to plan their big business operations.
Authors and Affiliations
Dr. Yojna Arora, Ms. Neha Bhateja, Ms. Vanshita Goswami, Mr. Rohan Kukreja, and Ms. Amisha Rajput
Keywords
Related Articles
- EP ID EP746393
- DOI 10.55524/ijircst.2022.10.3.12
- Views 5
- Downloads 0
Design and Analysis of Composite Propeller Blade for Aircraft
The work in this paper primarily focuses on the modelling and analysis of a plane's propeller blade for strength. The geometry of a propeller blade is a sophisticated 3D model. CATIA V5 R20 is utilised to generate the bl...
Innovations in Healthcare through Computational Intelligence- A Study of Smart Technologies and AI
The use of Computational Intelligence in healthcare, explored in this thesis, has greatly advanced the digitization of medical services. Computational Intelligence enables computers to perform tasks that typically requir...
The Study of the Various VLSI Design Method
VLSI outlooks for the Very Large Scale Integrated, and this is a very advanced electronic technology. VLSI circuits have been used in a variety of applications, including microcontrollers, microcomputers, n chips, chips...
Body Carrier’s- The Core of Illicit Trafficking
When ingested, a drug is a harmful chemical that alters the physiology or psychology of creatures. Inhalation, injection, smoking, and dissolution beneath the tongue are all methods of drug ingestion. Drugs are derived f...
A Comprehensive Review of the Significance of Low-code Automation in Risk Management for Banks
This study provides a comprehensive examination of the influence of low-code development platforms in the risk management area within the banking sector. This research delves into the tactical utilization of low-code aut...