Marketing and Business Development between Idea, Scientific Discovery and Innovation
Journal Title: International Conference on Marketing and Business Development - Year 2015, Vol 0, Issue 1
Abstract
Starting from the emergence of the basic ideas, scientific development of them to successive innovations derived from, the paper develops around the way in which marketing science contributes to the business development. It is presented the vision of marketing from a historical perspective that characterized feudalism, communism, capitalism and knowledge based society. Based on documentary research is discussed the necessity of adopting innovations and the multidisciplinary nature of innovation as a process. European policies are presented for the development of innovation and regional development programs already implemented. The paper concludes by highlighting new facets of the innovation concept in economic theory, the legal framework for the marketing of innovative technologies and the limits of intellectual property rights of those who innovate.
Authors and Affiliations
Lucian Florin Onișor
Keywords
Related Articles
- EP ID EP269884
- DOI -
- Views 73
- Downloads 0
Simulation Business Games in the Research of Marketing Managers’ Decision Making Process
Simulation business games might be suitable research tool to develop knowledge of how marketing managers make their decisions, the area of research still underdeveloped in marketing. The quality of these decisions is sin...
Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market
The aim of the paper is to examine how banking groups on Polish market for corporate control manage their corporate branding in the context of mergers and acquisitions. It also identifies the factors that differentiate t...
An Exploration on The use of Canvas’s Business Model to Create Value in a Food Sector
The Business Model Canvas has been widely applied and verified in different sector (industrial, services, newspaper industry) to play a key role in creating value for the enterprises. However, little is known about the u...
Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?
During the last decade, crowdsourcing gained ground at global scale. Numerous companies provide individuals various opportunities to participate in specific projects. Worldwide, both small and large companies provide exa...
Consumer Perspective upon the Marketing of Online Surveys
More and more organizations are conducting online surveys as often as they can, no matter if they are for profit or non-profit organizations, even politicians use them in order to discover the behavior of their followers...