Marketing and Commercialization of new Technologies: Stages, Facilitators, and Critical Success Factors
Journal Title: Roshd-e-Fanavari - Year 2009, Vol 5, Issue 19
Abstract
"Undoubtedly, one of the complicated stages of innovation is transferring research findings to the production and market area, which is called as ""technology transfer from researches to production"". This complexity arises from no deterministic pattern for this process. Commercialization of new technologies is a complex, chaos, hazardous and dark process and executing this process for each technology has its unique challenges. Minimum requirements for successful commercialization of new technologies are as follows: Adequate demand in market, superior potential performance to response this demand, and an entrepreneurship organization or person with the sufficient resource, marketing and managing capabilities for delivering final product to market. One of the most important stages of technology commercialization process is technology marketing. Technology marketing is interactive marketing and hence the quality of technology is depended to quality of interaction between seller and buyer of technology. In this paper after defining technology marketing and commercialization process, facilitators and accelerators of this process will be explained. Finally some of the critical factors have been mentioned which increase the possibility of executing successful plan of technology marketing and commercialization."
Authors and Affiliations
Reza Bandarian
Keywords
Related Articles
- EP ID EP180927
- DOI -
- Views 99
- Downloads 0
Identifying and Prioritizing the Influencing Factors on the Development of Incubators of University Technology Units (Case Study: Incubator of Technology Units in Guilan University)
Today, incubators play a very important role in the economic and industrial development of developed and developing countries. Incubators are designed to support educated entrepreneurs and provide the growth opportunitie...
Ranking Factors in Successful Implementation of Knowledge Management in Knowledge Based Companies
"knowledge management is one of the appropriate solutions to earn utility and efficiency in organizations. Procedure of increasing the role of knowledge in the management of organizations has caused the concept of knowle...
Consequences of Globalization of Research and Development on the Economic Development of Countries
"Research and development have come to a global shape with developing information technology and communicating networks. Also advancing the science and especially engineering is going to be practical that leads cooperati...
Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
Given that Brand marketing in social media is one type of digital marketing that aims to communicate with audiences and customers in order to provide products, services and business, so that social media can be used for...
The Role of Internet in SME Growth Strategies
"Small and Medium Enterprise (SMEs) have been recognized as important contributors in the economy of many countries and new opportunities are opening for them in domestic and international market. It is vital for an SME...