Marketing and Commercialization of new Technologies: Stages, Facilitators, and Critical Success Factors
Journal Title: Roshd-e-Fanavari - Year 2009, Vol 5, Issue 19
Abstract
"Undoubtedly, one of the complicated stages of innovation is transferring research findings to the production and market area, which is called as ""technology transfer from researches to production"". This complexity arises from no deterministic pattern for this process. Commercialization of new technologies is a complex, chaos, hazardous and dark process and executing this process for each technology has its unique challenges. Minimum requirements for successful commercialization of new technologies are as follows: Adequate demand in market, superior potential performance to response this demand, and an entrepreneurship organization or person with the sufficient resource, marketing and managing capabilities for delivering final product to market. One of the most important stages of technology commercialization process is technology marketing. Technology marketing is interactive marketing and hence the quality of technology is depended to quality of interaction between seller and buyer of technology. In this paper after defining technology marketing and commercialization process, facilitators and accelerators of this process will be explained. Finally some of the critical factors have been mentioned which increase the possibility of executing successful plan of technology marketing and commercialization."
Authors and Affiliations
Reza Bandarian
Keywords
Related Articles
- EP ID EP180927
- DOI -
- Views 78
- Downloads 0
Technology marketing and Research Commercialization
"One of the most important and essential actions in establishment and institutionalization of knowledge-based economy is the development of intelligent infrastructures which will make the establishment possible. In this...
Investigating the Factors Effecting the Readiness of Universities to Become the University with the Entrepreneurial Features (Case Study: Ferdowsi University of Mashhad)
Today the successful experience of most developed countries as well as some developing countries in overcoming economic crises through the development of entrepreneurship in those countries has made other countries to pa...
Move Towards a Knowledge-based Economy by Examining the Interconnectedness of Input and Output Dimension in Global Indicators of Innovation
In the current decade, knowledge based economy is a popular term in the scientific circles of the country. This word has attracted the attention of many scholars and experts. The global index of knowledge based economy h...
Identifying and ranking key factors of success in knowledge management in knowledge-based companies (Case study: science and technology park in Tehran University)
Today, knowledge- based companies as a key option to produce wealth in developing countries is responsible for explaining and modeling research and development processes and significantly contributes to diffusion innovat...
Evaluating Information Technology Governance by Grey Theory
Information technology is an important part of business development and increasing competitive power, and IT governance is an important part of business governance. There are different tools for evaluating the IT governa...