Marketing as means of adaptation of professional tennis to conditions of the modern market
Journal Title: Slobozans`kij Naukovo-Sportivnij Visnik [Slobozhanskyi Herald of Science and Sport] - Year 2011, Vol 0, Issue 4
Abstract
In market conditions marketing becomes an integral part in management of the tennis organisations (irrespective of patterns of ownership), that is caused by their enterprise activity (commercial marketing), necessity of attraction of additional financial resources, not only sponsor's (fandreizing), but also increases in volume of the resources arriving from budgets of various level (social marketing). In article specificity of activity of the organizations of the tennis, causing application of various kinds of marketing is analyzed.
Authors and Affiliations
Borisova O. | Национальнûй университет физического воспитания и спорта Украинû, Michuda J. | Национальнûй университет физического воспитания и спорта Украинû
Keywords
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