MARKETING ASPECTS OF MANAGAMENT OF SHIPPING COMPANY DEVELOPMENT PROJECTS
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 5
Abstract
The theoretical questions of determining the marketing aspects of managing shipping company development projects are investigated. A structuralization of marketing tasks divided by stages of shipping company development cycle is performed. The life cycle of freight via sea routes is investigated. Aggregated directions for marketing research into the ship purchase project are considered, the main goals of marketing research into the ship purchase project are listed.
Authors and Affiliations
M. V. Karamushka
Keywords
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