Marketing based on knowledge as a basis for strategy of research institution – on the example of the Packaging Research Institute
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2013, Vol 9, Issue 3
Abstract
Basis for marketing activities of COBRO – Packaging Research Institute are two main issues. First of all, as a small research and development centre, COBRO has no funds to carry out specialized marketing department. On the other hand, due to huge growth of packaging market, all needs of stakeholders – companies but also other research institutions seeking consortium members – cannot be entirely identified or forecasted, and practical solutions are created in the course of cooperation. For all that reasons Institute has developed its own concept of the knowledge-based marketing, which means more flexible use of the potential of academics and research employees.
Authors and Affiliations
Stanisław Tkaczyk, Hanna Żakowska, Joanna Kuzincow, Marzenna Kobylarz
Keywords
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- EP ID EP70654
- DOI 10.14611/minib.09.03.2013.09
- Views 96
- Downloads 0
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