MARKETING COMMUNICATIONS OF TRADE NETWORKS AS A INFLUENCE FACTOR OF BUYERS THE HOUSEHOLD APPLIANCES AND ELECTRONICS
Journal Title: Економіка та суспільство - Year 2017, Vol 9, Issue
Abstract
The article investigates the factors influencing the buyers' choice of the place of purchase of household appliances and electronics. The main attention is paid to the factors of marketing communications taking into account modern digital technologies. It is revealed that the means of mobile marketing as a channel of communication between the trading network and the buyer can not completely replace today more traditional tools, but only complement them.
Authors and Affiliations
Г. В. Алданькова
Keywords
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