MARKETING DETERMINANT OF ENTERPRISE INNOVATIVE ACTIVITY IN FOREIGN MARKETS
Journal Title: Інфраструктура ринку - Year 2018, Vol 17, Issue
Abstract
The article investigates marketing determinants of enterprise innovative activity in foreign markets. Prerequisites for the innovation development of the world economy are considered. It is proved that an important influence on innovation activity at the micro level is carried out by a holistic approach to the management of enterprises. The priority areas for the realization of marketing component of enterprise innovative activity in foreign markets are determined. It is substantiated the measures needed to coordinate innovation and marketing priorities of development of foreign economic activity.
Authors and Affiliations
Yu. O. Kovalenko
Keywords
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- EP ID EP512088
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