MARKETING EVALUATION OF THE SYSTEM OF INTERNAL ENVIRONMENT COMPONENTS INFLUENCE ON THE LEVEL OF ADAPTATION OF THE MARKETING MIX COMMUNICATION COMPONENT OF WINE ENTERPRISES
Journal Title: Бізнес-навігатор - Year 2018, Vol 4, Issue 47
Abstract
The article outlines the elements of the internal environment of wine enterprises of Kherson region in accordance with the functional approach. Their role in the process of communication mix planning is determined. Key aspects of the internal environment of wine enterprises influencing the level of adaptation of the marketing mix communication component are generalized.
Authors and Affiliations
N. E. Fedorova
Keywords
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- EP ID EP659935
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