Marketing in Polish enterprises – Mazowieckie voivodship and beyond
Journal Title: Annals of Marketing Management & Economics - Year 2015, Vol 0, Issue 0
Abstract
The analysis was based on data gained from scientific research done in 2010-2011 by the research team at the Marketing and Commerce Department at Nicolaus Copernicus University. The article describes and compares data on marketing conditions in Mazovia’s enterprises with data on Polish enterprises from the country as a whole. The main focus is a comparative analysis of chosen marketing activities and tools used by all the companies under consideration. The issues discussed are among the practical and theoretical aspects of contemporary marketing in Poland, especially in Mazowieckie Voivodship.
Authors and Affiliations
Stanisław Kaczmarczyk
Keywords
Related Articles
- EP ID EP170550
- DOI -
- Views 148
- Downloads 0
European Union policy for the socio-economic development of Africa
The main goal of the research was to show the European Union’s policy towards the regional development of the African continent. Recently, Africa has played a very important role on the international political arena and...
Determinants of the development of the Mazowieckie Province in 2007–2016
The article presents the results of the analysis of factors influencing the development of the Mazowieckie Province (Masovia) in the years 2007–2016. Data for the study were collected from the Central Statistical Office...
The determinants of consumer behaviours in the furniture market
The article presents analysis of the determinants of consumer behaviours in the furniture market. Given the numerous factors that influence consumer behaviours, the author has decided to focus on the most important deter...
Modern challenges of creating tourism brand in Kazakhstan
The article is dedicated to studying contemporary situation and problems of torusim brand development in Kazakhstan. The results of the conducted survey have shown that consumers are interested in such tourist-and-recrea...
Regional convergence in Poland and Ukraine after 2004 – a comparative analysis
The aim of the paper is to compare the process of regional convergence in Poland and Ukraine, with special regard to its direction and dynamics. Regional convergence is widely discussed in the literature, and has gained...