The determinants of consumer behaviours in the furniture market
Journal Title: Annals of Marketing Management & Economics - Year 2017, Vol 0, Issue 0
Abstract
The article presents analysis of the determinants of consumer behaviours in the furniture market. Given the numerous factors that influence consumer behaviours, the author has decided to focus on the most important determinants affecting furniture purchasers’ attitudes in the Polish furniture market. The determinants are divided into indirect factors (economic, demographic and marketing) and direct ones. The he characteristics of furniture are also described. The publication is based on the literature and research conducted in the furniture market in previous years.
Authors and Affiliations
Patryk Zwierzyński
Keywords
Related Articles
- EP ID EP197952
- DOI 10.22630/AMME. 2017.3.1.12
- Views 129
- Downloads 0
An interdisciplinary approach to marketing
This article looks at the issue of the interdisciplinary approach to marketing. The purpose of this study is to present the contribution of various sciences to the creation and emergence of marketing as an independent di...
Talent management programmes in the retail industry designed for university graduates
The article systematises issues concerning managerial skills development programmes dedicated to university graduates. Conclusions and recommendations have been collected to define key competencies and roles of people su...
International students and motivation to study at postgraduate level – some evidence from China
This paper investigates reasons why students decide to study abroad, taking into consideration push, pull and individual psychological factors. The research took place in China in a European university branch in Shanghai...
Changes to the system of direct payments in the framework of the CAP reform for the years 2014–2020
The article examines the changes that have been made to the direct payments system as a result of the most recent reform of the Common Agricultural Policy (CAP) for the years 2014–2020. It presents a model division of di...
Changes in the level of risk in investment funds in Poland
The paper analyzes changes in risk of investment fund portfolios in different phases of the macroeconomic cycle. Twenty nine equity investment funds operating during the period of 2005–2015 were examined. The risk was as...