Marketing Mix of Azerbaijan UNESCO monuments
Journal Title: Науковий журнал "Економічний вісник Донбасу" - Year 2018, Vol 4, Issue 54
Abstract
The purpose of this article is to analyze the marketing mix (4P) of Azerbaijan UNESCO monuments and identify the need in order to get clear vision for future strategy. The article focuses on marketing mix of Azerbaijan’s three monuments which included to the cultural heritage of UNESCO, (Gobustan Reserve, Maiden Tower, Shirvahshah Palace) in order to know the details of 4P. Every company needs to clarify the customer needs and demands. The paper will describe the positive influence and the role of Marketing Mix on promoting the Azerbaijan UNESCO monuments to the world. The positive impact of Azerbaijan Government and Heritage marketing on promoting UNESCO monuments is an undeniable fact. The article has many innovative ideas that have never applied before.
Authors and Affiliations
E. Hajiyeva
Keywords
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