Marketing of services - characteristics
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2001, Vol 4, Issue 1
Abstract
The article handles a very important problem related to functioning of a service company and marketing activities specific for this kind of business. It draws the attention to the increasing importance of the service sector in the market economy both in Poland and abroad. The article points out the specific character of services, where the activities and benefits that one party is offering to another do not lead to any form of ownership. The characteristics of services create specific problems and require a relevant strategy. The service provider has to find the means to give a tangible form to intangible products. Service sector usually lags behind the manufacturing industry in the field of formulating and using the marketing strategies but this situation is gradually changing following the faster and faster development of service businesses.
Authors and Affiliations
Renata Żaba
Keywords
Related Articles
- EP ID EP142909
- DOI -
- Views 57
- Downloads 0
Kontrakty menedżerskie w systemie nadzoru i zarządzania przedsiębiorstwem
W artykule przedstawiono istotę, konstrukcję i znaczenie kontraktów menedżerskich w procesie nadzoru i zarządzania przedsiębiorstwem. Scharakteryzowano również zasadnicze przesłanki wprowadzania kontraktów menedżerskich...
Tax strategy of the company
The article addresses the issue of tax strategies. The first part describes the essence and functions of taxes. The second part is devoted to the fiscal policy of the company as one of the functional strategy. This paper...
The concept of process changes in the worker fatigue management system
The article presents the assumptions of process changes for a worker fatigue management system on the example of coal miners. The main factors influencing fatigue during works performed in underground coal mines are iden...
The use of marketing concept in crucial areas of the company management
Marketing concept integrates different operating activities of a firm, also these ones whose development has been up to now autonomous, e.g. operating management. There are fields where this tendency is particularly visi...
Rozwój kompetencji pracowników jako podstawa innowacyjności przedsiębiorstwa
Przedsiębiorstwa, dążąc do własnego rozwoju, muszą pracować nad swoim potencjałem innowacyjnym. W działalności innowacyjnej ten potencjał obejmuje możliwości i zdolności innowacyjne wykorzystywane w tworzeniu, wprowadzan...