MARKETING OF THE PUBLIC ADMINISTRATION BODIES AS THE MECHANIZM OF THE PEOPLE’S STANDARDS OF LIFE IN-CREASING
Journal Title: «Публічне управління і адміністрування в Україні» - Year 2017, Vol 1, Issue
Abstract
The concept of marketing and marketing technologies in the activities of non-profit organizations in order to achieve the well-being of the population was ex-amined. The difference between the marketing activities of commercial and non-profit organizations was analyzed. The importance of the use of alternative tools and the controls by public authorities in order to improve the well-being of the population in general and a territorial community separately was noted. The importance of marketing in the life of every person was proved. The basic directions in the process of public administration of marketing activities were defined.
Authors and Affiliations
А. О. Гавриш-Мусафір
Keywords
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