MARKETING POLICY OF AGRICULTURAL ENTERPRISES AS THE INSTRUMENT OF THEIR ECONOMIC GROWTH
Journal Title: Молодий вчений - Year 2017, Vol 3, Issue 43
Abstract
The role of marketing component in production and commercial activities and the management system of agricultural enterprises is studied. It is substantiated that marketing policy is a necessary condition for economic growth in terms of quick-changing business environment and simultaneously an important instrument of providing economic interest, forecasts of the level of strategic development and formation of competitive advantages of economic entities. A process is theoretically substantiated, elements are presented, and features of the formation of marketing policy of agricultural enterprises are revealed. An attention focuses on the functional orientation of marketing activity in the context of planning, organization, informational support, and control. Marketing preconditions to be guided by in the formation of marketing policy and development of imperatives of strategic development of enterprises with a focus on features of agricultural production are outlined.
Authors and Affiliations
L. V. Tarasovych
Keywords
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