MARKETING PROCESSES MODELING USING INTEGRATED DYNAMIC MODELS
Journal Title: Маркетинг і цифрові технології - Year 2018, Vol 2, Issue 1
Abstract
In the paper it solves the problem of modeling complex economic processes. There is presented an analytical review of economic models, their advantages and disadvantages. The use of integral models for simulation of nonlinear dynamic processes in marketing tasks is substantiated. The mathematical expressions for the writing of integral models in the form of multidimensional weighted functions are given. The computational method of identification of integral models in the form of multidimensional transient characteristics is developed with the help of measuring the reaction of the market to the input influence. The results of modeling of the advertising audience on the example of the advertising campaign of the higher educational institution are presented
Authors and Affiliations
Oleksandr Fomin
Keywords
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