The knowledge management mechanism in the organization in terms of its market oriented innovative development
Journal Title: Маркетинг і цифрові технології - Year 2019, Vol 3, Issue 1
Abstract
The aim of the article. This article provides the theoretical and methodical bases to form the organizational and economic mechanism to manage the knowledge producing and using processes in separate organizations in terms of their market oriented innovative development. The results of the analyses. The main principles regarding formation and functioning of the organizational and economic mechanism of the knowledge management in the organization, which is being innovatively developed, are defined. The conceptual scheme of the above mechanism is investigated, its functions and structure, consequence and procedures to control the producing (obtaining) and using (commercialization) of the relevant knowledge with purpose to form the intellectual properties, new products, technologies, controlling methods, based on them, to provide conditions for stable innovative growth within the innovative advance are defined. The methodical bases to control the formalized procedures for the knowledge producing and using in the organization are developed. The criterion base to make the proper managerial decisions is formed. The approach to control knowledge in the organization through modern computer informational technologies implementation is proposed and grounded, the role and place of the mechanism to control knowledge in the system of Web-resources management in the organization is outlined. It is proved that the active use of the computer informational technologies and tools of the internet-marketing enables to provide rapid and relatively cheap access to knowledge, which characterize external macro- and microenvironment at the chosen target markets (native and foreign), tendencies of the science and technology development in the activity of organization or related branches. Due to this fact, the operative and extend comprise of the targeted audience and high target orientation on its representatives is provided. It enables to form and to strengthen relatively competitive advantages and to increase the actual knowledge commercialization efficiency, to provide the conditions for innovative growth within the innovative advance conception. Conclusions and perspectives for further research. The theoretical and methodological principles to form the organizational and economic mechanism of the knowledge management in the organization are investigated and scientifically grounded as the base for its innovative development, deepen and develop the theory of knowledge management and innovative management. The practical implementation of the obtained results makes the opportunity for the sound and meaningful management (on using of modern computer informational technologies) of the innovative development under conditions of the modern stage for establishment of the knowledge-based economy, enables essentially to improve approaches to form, to strengthen and to implement the relative competitive advantages of organizations at the national and international markets, creates prerequisites of their transition, and national economy on the whole to the advancing innovative development. Further studies have to pay attention on the formation of the intercoordinated management mechanisms to produce and to use knowledge at the state, sector, separate organization level, that will enable to obtain synergetic effect, will further innovative growth of the Ukrainian economy and will improve its citizens’ life standards.
Authors and Affiliations
Sergii Illiashenko, Yulia Shipulina
Keywords
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- EP ID EP530769
- DOI 10.15276/mdt.3.1.2019.1
- Views 114
- Downloads 0
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