MARKETING RESEARCH OF THE LOCAL MARKET: IMPORTANCE AND PROBLEMS OF REALIZATION
Journal Title: Вісник соціально-економічних досліджень - Year 2015, Vol 1, Issue 56
Abstract
The systematization and generalization of approaches to the definition of marketing research are presented in the article, based on which the authorial definition of marketing research of local market is set. Marketing research of local market as a source of reliable information for an enterprise is considered. Expediency of drawing on marketing research as to the central leading function of management by an enterprise at the local market is well-proven.
Authors and Affiliations
Iryna Lugovska, Andriy Vorobiov
Keywords
Related Articles
- EP ID EP172985
- DOI -
- Views 93
- Downloads 0
CONTRADICTIONS OF BIMETHALISM: THE PROBLEM OF PARITY
The article deals with the problem of parity of currency metals, which developed in the XIX century. The contradictions of the bimetallic monetary system and the formation of a monometallic monetary system in the form of...
Technical and economic aspects of fuel saving in air-conditioning and house heat supply
Technical and economic comparison of typical facility for heat supply and indoor air-conditioning, which is operated on natural gas, with the facility working with the use of solar energy is conducted. It is shown that d...
THEORETICAL AND METHODOLOGICAL VIEW ON THE RECREATION IN THE MANAGEMENT SYSTEM OF NATIONAL ECONOMY
The recreation as a component of the macroeconomics from the theoretical and methodological perspective is researched in the article. The system thinking allows us to generalize and identify relationships of «recreation»...
PROBLEMS AND DIRECTIONS OF UPDATING UKRAINIAN SHIPBUILDING ENTERPRISES ACTIVITIES
The trends of shipbuilding enterprises development during Ukraine’s formation as an independent maritime state are investigated in the article. The negative aspects of both political and economic influence on the creatio...
REGIONAL FEATURES OF INTERNATIONAL MIGRATION IN EUROPE AND REGIONAL MIGRATION POLICY
The article considers regional features of international migration in Europe, in particular, in the European Union and defines features of regional migration policy of the EU as an integration association. By results of...