MARKETING RESEARCH OF THE LOCAL MARKET: IMPORTANCE AND PROBLEMS OF REALIZATION
Journal Title: Вісник соціально-економічних досліджень - Year 2015, Vol 1, Issue 56
Abstract
The systematization and generalization of approaches to the definition of marketing research are presented in the article, based on which the authorial definition of marketing research of local market is set. Marketing research of local market as a source of reliable information for an enterprise is considered. Expediency of drawing on marketing research as to the central leading function of management by an enterprise at the local market is well-proven.
Authors and Affiliations
Iryna Lugovska, Andriy Vorobiov
Keywords
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