“Marketing” Retail service quality with respect to supermarket in Mysore city
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 9
Abstract
Retail stores belong to service industry, which offer a hybrid of goods and service, thus retail product management not only have the common characters of goods quality but also have the special characters of services quality. This research analyzes the Service Quality of the Organized Retail Store that contributes to the customer satisfaction in Mysore city. The research was carried out at MORE (future groups) supermarket; Mysore The objective of the study was to determine the effect of service quality on customer satisfaction. Retail Service quality can be measured by taking five dimensions such as Physical aspect, Reliability, Personal Interaction, trustworthiness and Policy aspects. The data was collected through the structure questionnaire by using Likert scale and SPSS was used to analyses the data. The result revealed that all the dimensions have a significant effect on customer satisfaction.
Authors and Affiliations
Arun kumar. G, Shivashankar K. C and Dr. S. J. Manjunath
Keywords
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