Marketing Strategy Done By Pt. Indofood Sukses Makmur Tbk, Branch Of Medan, Indonesia
Journal Title: IOSR Journal of Economics and Finance (IOSR-JEF) - Year 2018, Vol 9, Issue 5
Abstract
The role of marketing in a company is very important. Marketing can be said to be the spear of a company because without a sales company can experience a collapse due to running out of resource resources. In product marketing in ancient times and now it is certainly different. Now, you can use sophisticated technology to make spending more efficient. But first, people still use conventional methods. Each company has its own characteristics. The manufacture of products or services done by PT Indofood Sukses Makmur Medan Tbk that consumers want must be the focus of operational activities and planning of a company. Sustainable marketing must have good coordination with various departments, not only in the marketing department.
Authors and Affiliations
Patar Marbun, Isnaniah LKS
Keywords
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- EP ID EP414912
- DOI 10.9790/5933-0905013035.
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