MARKETING STRATEGY OF AVIATION INFRASTRUCTURE COMPANIES
Journal Title: Проблеми системного підходу в економіці - Year 2017, Vol 5, Issue 61
Abstract
The article deals with the influence of modern aviation market and institutionalize the development and implementation of aviation market innovation, characterized by a priority role in their structure and technological innovation factor aviation technologies that serve as institutionalized with a degree of novelty in this aviation market in this field, this manufacturing process, knowledge, showing economic efficiency as a result of each “private act of institutionalization and implementation of innovations” and their population and aimed at creating market values. It also defines them as object the development and implementation of innovation, and subjects the development and implementation of innovations recognized aviation market those agents who carry out marketing and implementation of aviation market innovations as purposeful activity in the aviation market innovation. However, analysis of secondary data revealed a number of aspects, including positive should be recognized: the increasing number created in the last years of innovation in the aviation industry of Ukraine, development of proposals from not only aviation industries, but also areas of engineering aviation services, increase in the share air nanotechnology, the ratio of exports and imports innovative aviation technology was balanced. Negative trends should recognize the reduction of the aviation industry Ukraine units engaged in the development and implementation of innovation and scientific development, the low share of innovative aviation products shipped as part of aviation products. In the aviation industry of Ukraine, according to marketing information, the number of patents in the lead with respect to the acquisition, this demonstrates the potential of the aviation industry in Ukraine.
Authors and Affiliations
L. V. Romanova
Keywords
Related Articles
- EP ID EP634475
- DOI -
- Views 127
- Downloads 0
CAUSAL AND CONSEQUENTIAL CHANGES AND RELATIONSHIPS IN THE RELATIONS BETWEEN FINANCIAL MARKET PARTICIPANTS AS A KEY CONDITION FOR ITS EFFECTIVENESS
The importance of existing connections in the system of relations that have been in the financial market is establishing in the article. The purpose of the article is to clarify certain manifestations of causation of the...
THE CONCEPT OF DOMESTIC MARKET DISTRIBUTION
In the article, the main directions of study of elements of the domestic market, as one of the main types of markets, are explored. The basic elements of the internal market of goods are determined. The concept of the st...
FORMATION OF MODERNIZATION DRIVERS FOR THE DEVELOPMENT OF MARKETING OF AVIATION MARKET INNOVATIONS AT THE ENTERPRISE
In the article the multifunctional nature of institutional participants in the innovation aviation process is revealed. This is due to the alternative of the transfer of innovative aviation technologies, since not only t...
AIRPORT COSTS MANAGEMENT BASED ON THE LOGISTICS APPROACH
In order to ensure an uninterrupted round-the-clock flights’ performance, especially during the peak load, the airports need to respond quickly to the movement of production operations, dynamically redistribute them betw...
MODERN MARKETING IN THE MODERN WORLD
The article devoted the study of changes in marketing paradigm under new conditions of economic environment. The essence of the marketing concept of enterprise management is considered and the factors leading to its chan...