MARKETING STRATEGY OF AVIATION INFRASTRUCTURE COMPANIES
Journal Title: Проблеми системного підходу в економіці - Year 2017, Vol 5, Issue 61
Abstract
The article deals with the influence of modern aviation market and institutionalize the development and implementation of aviation market innovation, characterized by a priority role in their structure and technological innovation factor aviation technologies that serve as institutionalized with a degree of novelty in this aviation market in this field, this manufacturing process, knowledge, showing economic efficiency as a result of each “private act of institutionalization and implementation of innovations” and their population and aimed at creating market values. It also defines them as object the development and implementation of innovation, and subjects the development and implementation of innovations recognized aviation market those agents who carry out marketing and implementation of aviation market innovations as purposeful activity in the aviation market innovation. However, analysis of secondary data revealed a number of aspects, including positive should be recognized: the increasing number created in the last years of innovation in the aviation industry of Ukraine, development of proposals from not only aviation industries, but also areas of engineering aviation services, increase in the share air nanotechnology, the ratio of exports and imports innovative aviation technology was balanced. Negative trends should recognize the reduction of the aviation industry Ukraine units engaged in the development and implementation of innovation and scientific development, the low share of innovative aviation products shipped as part of aviation products. In the aviation industry of Ukraine, according to marketing information, the number of patents in the lead with respect to the acquisition, this demonstrates the potential of the aviation industry in Ukraine.
Authors and Affiliations
L. V. Romanova
Keywords
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