MARKETING STUFF COMPETENCIES STRUCTURE OF THE SOCIO-CULTURAL SPHERE SUBJECTS
Journal Title: Молодий вчений - Year 2018, Vol 3, Issue 55
Abstract
In the article considered the features of application of the competence approach in the process of professional training of specialists-managers, who will carry out marketing functions and tasks of organizations of the socio-cultural sphere, are considered. Explained essence of the concepts of "competence" and "competence", the sets of competences are adapted in their hierarchy in accordance with the tasks of individual officials. As a result, presented the competent matrix model of the marketing subdivision of the subject of the socio-cultural sphere.
Authors and Affiliations
T. V. Hryhorchuk
Keywords
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