MARKETING SUPPORT FOR ANTI-CRISIS MANAGEMENT OF TRADE ENTERPRISES
Journal Title: Бізнес-навігатор - Year 2018, Vol 4, Issue 47
Abstract
The article is devoted to marketing support for anti-crisis management of trade enterprises. Based on studying the theory and practice of enterprise management amid the crisis, the author’s opinion regarding the essence and meaningfulness of the concept “marketing support for anti-crisis management of trade enterprise” is presented and the main provisions of the concept of its formation are substantiated. The corresponding reference model, which provides for the integration and prompt cooperation of elements of the anti-crisis management system and business environment, is developed that is a necessary condition for realizing market-oriented priorities and achieving strategic development goals in a context of uncertainty, as well as allows improving the efficiency of the anti-crisis management process.
Authors and Affiliations
N. B. Kaschena, H. L. Chmil
Keywords
Related Articles
- EP ID EP659919
- DOI -
- Views 140
- Downloads 0
SOCIAL PROTECTION OF THE POPULATION IN UKRAINE: SOCIAL AND ECONOMIC NECESSITY AND PROSPECTS OF DEVELOPMENT
The article reveals the essence and shows the social and economic necessity of social protection of the population in Ukraine. The main aspects of the development of the system of social protection of the population are...
DEPOSIT POLICY AND ITS IMPACT ON ENSURING THE COMPETITIVE ADVANTAGES OF BANKS
The issues of the day deposit activity of banks are considered in the article. A modern deposit market of Ukraine condition is analyzed. The substantive conceptual provisions of functional organization deposit activity o...
FINANCIAL LOGISTICS MODEL AT THE SEA COMMERCIAL PORT MANAGEMENT SYSTEM
The article highlights the principles of logistics management of the company’s financial flows. Specific features of financial logistics of the sea commercial port are determined. The system dynamics model of financial l...
SCIENTIFIC APPROACHES TO AN ENTITY OF CONTROL OF THE FINANCIAL CAPACITY OF THE ENTERPRISE
In the article basic approaches to determination of an entity of control of financial potential where among the mains it is selected system, process, target and the functional are analyzed. It is revealed interrelation b...
APPLICATION OF MATHEMATICAL FUNCTIONS OF BANKING RATES OPTIMIZATION WITH STATE CAPITAL ON DOMESTIC MARKET
The article is devoted to the selection and justification of some adapted mathematical functions suitable for use in the conditions of the bank activity with public capital in the open market. Regulated banking standards...