Marketing tools at B2C market
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 3, Issue
Abstract
This article focuses on the issues of the theory and practice of using marketing tools at the B2C market and the possibilities of their successful "personalized" implementation. The effectiveness of using such tools as: Cause Marketing, Word of Mouth Advertising, Direct Selling, Cobranding and Affinity Marketing, Earned Media, Internet marketing and Point-of-Purchase marketing was analyzed.
Authors and Affiliations
Iryna Myroslavivna Biletska
Keywords
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