MARKETING TOURISM: NATURE AND MODERN CONCEPTS
Journal Title: Международный научный журнал "Интернаука" - Year 2017, Vol 1, Issue 6
Abstract
The article is devoted to questions of essence and modern marketing concepts in the tourism industry. The evolution of the concept of "marketing of tourism" is explored. The essence of marketing at the enterprises of the tourism industry is clarified through the prism of the interpretations of modern scholars. The specific characteristics of tourist products and trends in the market of tourist services are given. Due to this, modern marketing concepts are found on domestic enterprises of the tourism industry.
Authors and Affiliations
Irina Dorosh
Keywords
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