Маркетингова сегментація світового ринку молокопродуктів
Journal Title: Аграрна економіка - Year 2015, Vol 8, Issue 3
Abstract
The following article examines the main element of the marketing sector agribusiness corporations – market segmentation milk. The urgency of the global milk market segmentation caused by dairy processing enterprises need to identify markets for dairy products in terms of increased competition in the dairy market in Ukraine due to the increasing share of world food imports and reduced consumption of most food products, including dairy. The study authors developed and are stages of the dairy market segmentation, starting from the definition of directions and signs of market segmentation product positioning to it and develop the marketing plan. The article shows that the segmentation of the market provides dairy producers a number of significant advantages, including avoiding intense competition in the market, find its niche market and not only improve the efficiency of interaction with individual market segments, but profit. The authors demonstrated segment structure of world dairy product market, which is done by segmenting consumers behavioral and psychographic segmentation principles and core. In the global milk market segmentation calculated their volumes, are the world’s main exporters and importers of milk and are trends and developments dairy markets.
Authors and Affiliations
R. Dudyak
Keywords
Related Articles
- EP ID EP505433
- DOI -
- Views 78
- Downloads 0
Functioning of the agricultural exchanges in Ukraine
This article contains the analysis of the level of functioning of agricultural markets in Ukraine. Besides there is a description of the advantages and disadvantages of the agricultural exchange. Problems and prospects o...
Mathematical modeling use of Solar energy for hot water and cooling milk on dairy farms
Aggravation of the global environmental and energy crisis stimulate the development of renewable energy use in energy production systems. One of the most perspective sources of renewable energy is solar energy because...
FORMATION OF STATE SUPPORT ENTEPRENEURSHIP DEVELOPMENT IN THE SPHERE OF RURAL GREEN TOURISM
This article contains basic theoretical and practical aspects regarding the establishment and development of business in the field of rural green tourism in Ukraine. The character of influence legislative and regulatory...
APPLICATION OF GENERAL SCIENTIFIC METHODS IN THE STUDY OF ECONOMIC BEHAVIOR OF AGRICULTURAL ENTERPRISES
The article reveals the issue of application of general scientific methods in the process of studying of economic behavior of agricultural enterprises. The author points specific character of the methods application, dep...
ТНЕ NECESSITY OF USING WEATHER INDEXES FOR THE INSURANCE CLIMATIC CROP RISKS IN UKRAINE
Agricultural production largely depends on natural-climatic conditions that directly affect the quality and amount of the crop, and the necessity of the crop insurance against such adverse weather and climatic conditions...