МАРКЕТИНГОВІ СТРАТЕГІЇ У ГЛОБАЛЬНОМУ БІЗНЕСІ
Journal Title: Международный научный журнал "Интернаука" - Year 2017, Vol 1, Issue 7
Abstract
Проаналізовані проблеми та чинники, які впливають на реалізацію глобальних маркетингових стратегій в умовах сучасного бізнесу. Обгрунтовано переваги та недоліки при виборі маркетингових стратегій. Розглянуто процес глокалізації як невід’ємної частини розвитку глобалізаційних процесів.
Authors and Affiliations
Ю. М. Фесенко
Keywords
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