МАРКЕТИНГОВЫЕ ИНСТРУМЕНТЫ УПРАВЛЕНИЯ ФРАНЧАЙЗИНГОМ В УКРАИНЕ
Journal Title: Экономика и финансы - Year 2018, Vol 1, Issue 10
Abstract
В статье обоснована роль франчайзинговой стрaтегии как инструмента расширения сетей сбыта, ведь увеличение числа франчайзинговых точек способствует стремительному развитию компании. Обосновывается популярность франчайзинга в Украине и мире, объясняется тем, что он создает благоприятные условия для расширения сетей сбыта товаров как на национальных, так и на иностранных рынках, а также делает возможным увеличение количества представительств за короткий промежуток времени и с небольшими затратами
Authors and Affiliations
А. А. Сакун, Н. А. Калугина, А. В. Старченко
Keywords
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