Measurement Model of Sociality, Innovation and Market Orientation Using Confirmatory Factor Analysis in Social Entrepreneurship Context
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 11
Abstract
University students are the potential human capital that must be inculcated with appropriate skills and good values to develop the exemplary and towering personal qualities in them. In this regard, they are encouraged to be exposed to social entrepreneurship programs that allow them to apply entrepreneurial skills in solving community problems. Such program is expected to foster the social entrepreneurial characters such as sociable, innovative and market oriented. In order to carried out an effective social entrepreneurship program, an accurate measuring tool which beneficial for measuring the dimensions of social entrepreneurship must be developed. Thus, this paper reports on a study carried out to validate the social entrepreneurship (SE) measurement model for each of the constructs (sociality, innovation and market orientation) using AMOS software. The findings show that the Cronbach Alpha on the classification is higher than 0.7. The results of the first and second order CFA confirmed that data collected fit the model. It is hoped that the proposed measurement model is suitable to be used to measure the social entrepreneurship dimension among university students in Malaysia.
Authors and Affiliations
Hariyaty Ab Wahid, Wan Salmuni Wan Mustaffa, Rafiduraida Abdul Rahman, Norlaile Salleh Hudin
Keywords
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- EP ID EP573289
- DOI 10.6007/IJARBSS/v8-i11/4886
- Views 72
- Downloads 0
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