MEASURING EXTROVERSION PERSONALITY TRAITS OF HOTEL EMPLOYEES IN KENYA
Journal Title: European Journal of Business and Social Sciences - Year 2017, Vol 6, Issue 1
Abstract
This paper examined the factors utilized to measure extroversion personality trait of employees in the hotel sector in Kenya. This objective was achieved through adopting modified scales from previous studies. Descriptive research design was employed and three hundred and eighty four employees formed the sample for the study. Closed ended questionnaires were used to collect data that was tested for reliability using Cronbach’s alpha. Exploratory factor analysis was undertaken to find out factor structure of data. The findings demonstrated that, other than those in literature, novel indicators can be employed to measure extroversion personality trait. Consequently, the study concluded that social affiliation, social boldness and enthusiasm and expressiveness are important in measuring extroversion personality trait in the hotel sector.
Authors and Affiliations
Julie Makomere| Department of Hotel and Hospitality Management University of Eldoret, Jacqueline Korir| Department of Hotel and Hospitality Management Moi University
Keywords
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- EP ID EP10881
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