Measuring Sustainable Development. Challenges and Solutions
Journal Title: International Conference on Marketing and Business Development - Year 2017, Vol 0, Issue 1
Abstract
In this paper, the authors present a framework for defining the term ‛Corporate Sustainability Performance’ (CSP) and a method for measuring it. In this framework, which is based on RobecoSAM’s methodology and the Dow Jones Sustainability Index, CSP is a multidimensional construct that has three dimensions - economic, social and environmental. Each dimension comprises a number of factors (91 in total) that should be measured. These factors have various weights and some of them are industry-specific. Based on data collected from RobecoSAM (2015, 2016a), the authors created a database with the 59 industries represented in DJSI, and calculated the importance of each factor, according to its average weight for all industries combined (AV). Then, based on the set of factors that are specific to each industry, the authors calculated the weight of each of the three CSP dimensions for each industry. These weighting factors are used as parameters in the equation that the authors propose for the measurement of CSP.
Authors and Affiliations
Camélia Dumitriu, Rachid Moustaquim
A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges
Existing research has showed an increased interest in interactivity dimensions when it comes to attracting and retaining online users, focusing in particular on their responses. However, studies focused on identifying th...
Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study
In the marketing literature there are three main approaches related to strategy: the outside-in, inside-out and mixed approach. Although many researchers have given their contributions to this field of research, there ar...
Blurring Lines – The Case for a Marketing Mind Set within the Third Sector
Third sector organisations need to identify and grasp opportunities related to fund-raising, commercial trading activities, the acquisition of volunteers (including voluntary employees), collaboration with for-profit bus...
Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector
The optometry and optical dispensing sector faces major challenges due to the healthy eyesight impact on the quality of life both at individual and global level. The demographic growth, the population aging and the new c...
Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study
The aim of this research is to provide insight and deeper understanding of the goals, strategies and expected return on investment of customer education by organizations of coffee companies in Italy. For this study, the...