Measuring the Advocacy Levels for UBT Student by Using Net Promoter Score
Journal Title: Saudi Journal of Business and Management Studies - Year 2017, Vol 2, Issue 3
Abstract
Abstract: Net Promoter Score is a measure used successfully in the commercial fields. In this research we want to apply it on an academic field. Nowadays, there are three universities that are offering MBA program in Jeddah city or we can say in the Western region of Saudi Arabia, and UBT is one of them. In this research we want to measure the advocacy levels for UBT students and explore key interactions and their importance to students. This will show MBA students to what extend they promote this program. Keywords: Higher education research design, Institutional performance measures, Quality, Research design and methodologies, Student experience
Authors and Affiliations
Khalid M. Al-Zamil
Keywords
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