Measurıng The Effect Of Onlıne Advertısıng On Consumers Choıce: A Case Study Of Coca Cola Company
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
The study was carried out to measure the effect of online advertisement on customer’s choice using Coca Cola as the case study. The objective of the study includes inspection of the conceivable impact of online notice of client conduct of Coca Cola Nigeria Plc, recognition of the online promotion Coca Cola Nigeria Plc and surveying to ascertain of web promoting can influence association benefits of Coca Cola Nigeria Plc. To achieve the stated objectives, appropriate theoretical and empirical framework was reviewed in order to indicate relevant variables and models that will be used in the course of the analysis to achieve the stated objectives.The data used in the analysis was extracted from the questionnaire administered to the respondents and simple linear regression analysis was used to test the relevant hypothesis to achieve the objectives. The finding uncovers that, online advertisement has huge impact at a bargain turnover rate. It also indicates there is a positive relation between online commercial on deals turnover. The study also gave some recommendations which include the following; Coca Cola ought to be intermittent estimation of the effect of its online notice exercises with specific end goal to acquire more from such exercises. Coca Cola may need to build its subsidizing for online adverts knowing completely well the significant of special blend of potential and existing clients. Organization ought not to rely on a specific methodology/outline/ method of online advertisement, this will give space for different methodologies to be put to test to check whether their effects may be higher than other utilized techniques. Since online promotions constitute few rate of variable that can push an association to the most abnormal amount, different elements of advertising blend ought to be considered.
Authors and Affiliations
Motunrayo Olufunmi, Adeyemo .
Keywords
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- EP ID EP412297
- DOI 10.9790/487X-2008017887.
- Views 55
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